Keyword utility

KGR & EKGR Calculator

Compare exact-title competition with user-supplied monthly search demand, then apply a transparent keyword-difficulty adjustment.

All values come from your inputs. SerpStep does not invent search volume, intitle counts, or KD.
Free utilityNo account required
KGR0.100low competition
EKGR0.120low adjusted difficulty

KGR formula

intitle results ÷ monthly search volume

< 0.25 low · 0.25–1 medium · > 1 high

EKGR formula

intitle × (1 + KD ÷ 100) ÷ volume

Low requires EKGR < 0.25 and KD < 30.

KDROI is intentionally excluded: it requires a defensible link-cost and revenue model. Use the Revenue Goal Calculator to test your own monetization assumptions instead.